I used to somehow think that globalism was something that could possibly not happen… but that was built on some misunderstandings about what it means, what is happening, and its inevitability. Global communications have brought about an age where the first world has come to agreements on international law and commerce, ensuring globalism’s establishment.
We are all part of one earth, and there was never any way we weren’t connected to each other as denizens of the earth. The latest developments have simply afforded an awareness of our nature – we’ve always been one species on a globe living together amongst the rest of the species. I grew up as a world citizen and have always felt connected to my fellow humans – I’m a humanist. I am loyal to all humans to some degree, since I feel a connection in being of the same species, and I work toward human collaboration and cooperation for mutual benefit.
Since time immemorial, military power has reigned supreme as the mechanism with which power groups gain and maintain control over resources and populations. The only comparable mechanism has been religion – which still has been backed by punishment and military strength until very recently. Religion works so well because of its emotional appeal. It lost strength when education began to openly discredit it as not founded in verifiable fact. Despite its vestiges being widely honored, it does not hold the power it once did, and continues to suffer in reputation and strength as corruption is exposed. If religion had not hung its hat on occupying the moral high ground, then it would probably have retained more power for longer. Religious participation dwindles now, and the institution is steadily losing power in politics, economics and social circles.
As the global marketplace has grown, so has its power to persuade. Marketing has become so lucrative that the best and brightest new talent is moving into that industry, growing it further. Modern marketing takes the emotional appeal to new heights – and is not any more based in fact than religion. But it does not profess to be wholly truthful nor morally sound. As a result, it does not have to live up to ethical standards, and in fact is widely relieved from that responsibility in the public eye.
Economic might has come to usurp the position enjoyed by military might for so long. Now, the elite around the world have come to recognize that control over resources and populations is more easily done and more profitable when achieved through emotional manipulation and social engineering (marketing) than in physical force (military power) or obligation (religious power). Economic power can be wielded despite or within legal forces as well.
The interpretation of Fiduciary Duty being solely financial as the prime directive behind today’s businesses has forced them to become career criminals. If a fine or fee levied from a regulatory body is less than the profit derived from the business decision, that decision must be made in order to comply with fiduciary responsibility – that responsbility supersedes all else as the sole directive of the business. As such, a company is essentially not allowed to comply with legal requirements in those circumstances. This directive is carried out throughout the world’s businesses and can even drive a business to change its country of origin, like maritime flags of convenience. Modern companies have no loyalty to any state – and in fact, cannot honor that loyalty if it flouts fiduciary responsibility.
Modern economics is the new warfare. Military warfare is expensive in losses and logistics, with little return on investment. Economic warfare is a viable way for power groups to gain power while retaining resources and potential participants. Economic strength is the new way to achieve security and control. The marketplace is a forum for groups to compete and win in which the loser is still able to participate, leaving more resources in the pool to be won. The power inherent in the marketplace is its malleability, its adaptability. Evolution in economics is what allowed it to overcome military strength as a powerhouse for social manipulation. Impoverishing enemies results in their subjugation just as the same as besting them in battle – yet it retains their production levels while lowering the producer’s value. Economics is a powerful tool of control.
Marketing has grown from meeting demand to shaping it. This industry now heavily relies on research in behavior and biology, in social dynamics and power structures. Today’s companies shape what people want and how they want it through highly tailored messages embedded in emotionally charged imagery, excited tone and so much more. Having control over demand is the key to aggressive market tactics. Demand is the only thing that truly drives sales, so demand is what must be manipulated to achieve success in the marketplace. Winning hearts and minds is easier done when they are paid for their services – and this professor has done the research to prove the lengths that the marketing industry is willing to go to in order to realize profits.
Economic strength itself is a neutral entity that can be wielded like any tool. As much as this tool has been used for domination and exploitation, it doesn’t have to be that way. Economic activity is a perfect way to engage other nations and groups that may have opposing views, yet agree on the mutual benefit of the global marketplace. The human rights and civil rights violations abundant within some groups can be diminished or eliminated when the group is engaged in a healthy global marketplace – this is potential we have not fully realized on a global scale, but it does exist.
Dominating another group with military strength would never convince them to honor personal rights. If powerful parties choose to punish, ostracize or isolate those who oppress others, the oppresors will continue unchecked within their own domain. Encouraging cooperation through engagement has better chances for success. Focusing on ethical economics by investing and buying responsibly can produce the kind of marketplace that would not exploit the weaknesses of an impoverished proletariat. It will build strength within the worker in recognition of the increased earning and spending potential that each individual can possess when they are not oppressed. In short, if there are limits set to prevent abuses, everyone could be making more money and be happier doing it.
As much as globalism seems like nothing but an opportunity for further inequity, it does not have to be. It’s an opportunity to build a broader community support network than ever before. The global marketplace has fostered intercommunication between groups that would otherwise never be connected, or certainly not as strongly. Evolution in media and communications around the globe have encouraged worldwide expansion in education and broader awareness of global concerns. Globalism has begun to shine a light in the darknesses where injustice breeds. Transparency is a key strategy to improve working conditions and compensation, as well as decrease corruption and excessive waste. Accountability is a powerful tool to ensure the end of exploitation and oppression in the workplace.
Encouraging cooperation results in better outcomes than punishing dissent, and sets the example of appropriate behavior. We all have free will; it’s up to each of us to use it respectfully. Globalism is our chance to prove that if we are part of the same market, the same species, the same globe – then we can have a world united in cooperation and eliminate the use of force and coercion so that all of us can earn a fair living.